Set out in our Royal Charter, the BBC’s Mission is:
To act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.
The BBC's Public Purposes, which describe what the BBC must do for its audiences, are also laid out in the BBC's Royal Charter. Our use of AI must be consistent with them.
- To provide impartial news and information
- To support learning for people of all ages
- To show the most creative, highest quality and distinctive output and services
- To reflect, represent and serve the UK's diverse communities
- To reflect the UK, its culture and values to the world
The challenge is to use the opportunities presented by AI for the benefit of our audiences while also behaving responsibly.
Aligned with the BBC Mission, Public Purposes, and Values, these are the nine AI principles to guide your use of AI at the BBC.
Our use of AI will reflect the public service mission and values of our organisation: upholding trust; respect and inclusivity; boosting creativity; putting audiences at the heart of everything we do; being accountable and delivering quality; and working as one BBC.
When we use AI to create, present or distribute content we'll make sure this complies with the BBC’s editorial values, guidance and guidelines.
Our use of AI will be fair, equitable and inclusive for our audiences and staff. We'll make sure everyone has the opportunity to access and benefit from the range of content and services we provide and use.
We'll use AI in a way that's secure, robust and safe. We'll assess its accuracy and reliability, monitor its performance, document its use, and maintain continuity of service.
Creators, contributors and suppliers play a vital role in our industry. We'll consider the rights of creators, artists, contributors and rights holders when using AI. We'll make sure our use of AI respects the data protection and privacy rights of individuals.
We'll use AI to support and empower human insight, talent and creativity.
We'll be clear with audiences and staff about where we use AI and what data we collect. We'll make sure they can understand why we use it, how it works and how it affects them.
We'll make sure there's proper supervision of and clear accountability for our use of AI, including our use of content or services provided by others that involve AI.
Our use of AI will be accompanied by effective and informed human oversight, including over the content or data involved as inputs and outputs.