The internet never forgets? Cute myth. In 2025 the web has a goldfish memory. Your personal brand nukes anonymity, but try finding a 2014 video and you’ll feel like you’re digging in wet sand. 🧠
My AI research agent pulled the receipts, and the drift is a decade old. In 2010 Google shipped Caffeine, then a 2011 update that rewarded fresh results. Users clicked the new stuff more, so the machine learned a bad habit - serve what’s recent, bury what’s quiet.
Why it feels like everything old fell into a hole:
- The index isn’t a library card catalog. Crawling costs money. Low demand and rarely updated pages get crawled less or dropped.
- Links rot. Pew found big chunks of older references die. When links die, the signals that kept your page afloat die with them.
- Platforms locked doors. In 2021 YouTube made pre-2017 unlisted videos private unless creators opted out. Poof - years of embeds vanish from search.
- Product choices cut ladders. In 2024 Google killed the cache view. Now your fastest path to a snapsho