Dramatically improve % of daily traffic that converts into a purchase.
As PM, make a plan of attack. Identify key opportunities using the data below as well as qualitative observations about the nature of the website. Ignore mobile for the time being.
Make a plan for improving the conversion rate. Ask questions like:
- What additional data do we need?
- What kinds of experiments should we run?
- How do we action the results of those experiments?
- What's the least expensive way, in terms of development effort, to get the information that we need to make a decision?
We are looking for a high level plan, something that you would present when we are deciding the product roadmap for the next 4-8 weeks.
| Channel | %Traffic | %Bounce | Pages/Visit | Time | % Buy |
|---|---|---|---|---|---|
| Direct | 30% | 50% | 4.0 | 2:30 | 3.5% |
| FB Paid | 20% | 60% | 2.5 | 1:15 | 1.0% |
| Search | 15% | 40% | 4.5 | 3:00 | 4.0% |
| Press | 10% | 55% | 3.0 | 2:05 | 1.5% |
| 10% | 25% | 4.5 | 2:10 | 3.5% | |
| Social | 08% | 50% | 4.0 | 1:25 | 2.0% |
| Other | 08% | 40% | 3.0 | 1:40 | 3.0% |