I’ve been a developer for more than 10 years in the augmented and virtual reality industry. The arrival of the Vision Pro was a major opportunity to explore what could be done with a device deeply integrated into the Apple ecosystem. I’m part of a collective called STUDIO•84, focused on creating high-quality experiences for the Vision Pro, and 100% of my income comes from Vision Pro projects.
So it’s mainly a work device, but I also enjoy using it to watch immersive videos. It’s essentially a high-end cinema you can bring anywhere. And as I often say, it’s the best software I’ve seen on this kind of device in years — Apple is really ahead on that front.
For consumers, the strongest use cases right now are productivity and entertainment.
- 3D immersive movies are stunning on the Vision Pro, truly taking advantage of the screen quality.
- Productivity, especially for developers, is excellent thanks to the Mac Virtual Display — you can stay fully immersed and cast a huge virtual screen inside the headset.
It remains niche today, but with a smaller form factor and a few more years of iteration, I can see this becoming much more widely used.
The Galaxy XR’s arrival is great news for the industry and consumers — more choice is always healthy. I’m definitely curious about it, but given my current clients, I’m not sure it will immediately become an enterprise hit.
Android XR is still young, while visionOS has had more time to mature, and developers already have two years of experience building for Vision Pro. Still, I think Galaxy XR and similar devices will fit nicely between the Meta Quest 3 and the Vision Pro. The race is on, and it’s more interesting than ever. I definitely want to try the device as soon as possible.
4) Is this space more suited for enterprise use than consumers? Based on your experience, is there appetite from enterprises? Any challenges?
Clearly, the Vision Pro isn’t a mainstream consumer success — the price and form factor don’t fit what most people want today. Glasses-style devices will likely win the consumer market eventually.
But as a developer deeply invested since the June 2023 announcement, I can say there is strong enterprise interest.
- The combination of the screen quality, visionOS, and Apple silicon is a winning argument.
- And Apple’s stability is reassuring, especially compared to companies like Google that tend to launch and quickly kill products.
In France, where I’m based, major companies such as Dassault Systèmes, Airbus, Air France, and SNCF are already adopting the Vision Pro, and I’ve seen similar trends globally. It’s still early days — less than two years since launch — but I’m very bullish on the platform’s enterprise future.
The main challenge: It’s a niche, unstable market, and long-term commitment from Apple is crucial. Apple is known for consumer devices, so there’s a valid concern they may not invest deeply if the Vision Pro doesn’t quickly generate huge revenue.
I bought an M5 as soon as it was announced. Its arrival is great news: consumers will eventually need a more accessible device, but enterprises need more processing power right now.
The M5 enables more complex use cases with my clients. In the AI era, it’s also an excellent device for running models locally, and people often underestimate how much Apple has invested in this area. Even if Apple Intelligence isn’t what we expected yet, having powerful on-device AI — without relying on ChatGPT or Gemini — will be critical for many workflows.