Date: November 18, 2025
Status: Approved Design
Category: Mobile Application - Entertainment
FlickPick is an AI-powered mobile application that solves "entertainment decision fatigue" - the daily micro-problem where people spend 20+ minutes scrolling through Netflix without deciding what to watch. The app uses conversational AI to understand user's current mood and context, then provides curated recommendations from personalized categories.
Key Differentiators:
- Chat-based interface with minimalist AI assistant
- Context-aware recommendations (mood, energy level, time of day)
- Passive learning (minimal user input required)
- Optional social layer (friend recommendations without noise)
- Platform-agnostic (shows where content is available)
People experience decision fatigue when choosing what to watch. With thousands of options across multiple streaming platforms, the paradox of choice leads to:
- 20+ minutes of scrolling without decision
- Random selection out of frustration
- Giving up and watching nothing
- Repeated watching of familiar content (comfort zone)
- Age: 25-45
- Behavior: Regular streaming service users (2+ platforms)
- Pain Point: "I want to relax but can't decide what to watch"
- Context: Evening relaxation time, limited mental energy
- Netflix/Prime algorithms: Generic "recommended for you" without context
- JustWatch/Reelgood: Search tools, not decision assistants
- Letterboxd: Social discovery but requires active browsing
- TasteDive/Likewise: Recommendation engines but lack context awareness
FlickPick is a personal entertainment assistant that eliminates micro-decisions through AI-powered, context-aware recommendations.
- ❌ Netflix: 10,000 options → ✅ FlickPick: 15 relevant suggestions
- ❌ Generic algorithms → ✅ Context-aware (mood + taste + friends)
- ❌ Complex setup → ✅ 30-second onboarding, learns as you use
- Chat Interface: Quick conversation to capture current mood/context
- Curated Categories: 4 personalized categories with 3-4 recommendations each
- Passive Learning: Simple "Watched it / Skipped it" feedback
- Social Recommendations: Optional friend influence (privacy-first)
- Platform Information: Shows which streaming service has the content
1. Welcome screen: "Find movies without deciding"
2. Platform selection: "Which streaming platforms do you have?"
[✓] Netflix [✓] Prime Video [✓] Disney+ [ ] Others
3. Done → Ready to use
User Opens App
↓
AI Chat: "What's your vibe today?"
↓
User: "Tired, need something light"
(or quick tap: 😴 Tired | 😊 Good | 🔥 Energetic)
↓
AI Presents Categories:
┌──────────────────────────┐
│ TODAY'S PICKS │
│ [4 movie posters] │
├──────────────────────────┤
│ LIGHT & RELAXING │
│ [4 movie posters] │
├──────────────────────────┤
│ FRIENDS LOVED THESE │
│ [3 movie posters] │
├──────────────────────────┤
│ NEW DISCOVERIES │
│ [4 movie posters] │
└──────────────────────────┘
↓
User Taps Movie → Detail View
↓
Views: Poster, synopsis, rating, platform
Taps: "Note to Watch" or closes
↓
Later: Opens app
"Did you watch X?" → ✓ Watched | ✗ Skipped
↓
AI Learns → Better recommendations next time
- Tone: Minimalist and efficient
- Style: Short, clear sentences without fluff
- Example: "Vibe: Tired → Suggesting light content"
- No: Excessive emojis, verbose explanations, unnecessary chat
Frontend (Mobile):
- Framework: React Native + Expo
- State Management: Zustand (lightweight)
- UI Library: Native Base or Tamagui
- Navigation: React Navigation
- Platform: iOS + Android (single codebase)
Backend:
- Runtime: Node.js + Express.js
- Database: PostgreSQL (user data, history, preferences)
- Cache: Redis (sessions, content cache)
- API Style: REST API (GraphQL optional for future)
AI Layer:
- Chat Interface: OpenAI GPT-4 API
- Context Understanding: GPT-4 for mood/preference extraction
- Recommendations: Custom algorithm + GPT-4 assist
- Future: Fine-tuned model or open-source LLM (cost optimization)
External APIs:
- TMDb API: Movie/TV metadata, posters, ratings
- JustWatch API: Platform availability information
- Future: Streaming platform APIs (if available)
┌─────────────────────────────────────┐
│ MOBILE APP (React Native) │
│ │
│ ├─ Chat Interface (UI) │
│ ├─ Content Grid (Categories) │
│ ├─ Detail View │
│ └─ Local State (Zustand) │
└──────────────┬──────────────────────┘
│ REST API
↓
┌─────────────────────────────────────┐
│ BACKEND (Node.js + Express) │
│ │
│ ├─ User Service │
│ ├─ Recommendation Engine │
│ ├─ Content Service │
│ └─ Social Service │
└──────────────┬──────────────────────┘
│
┌─────────┴──────────┬─────────────┐
↓ ↓ ↓
┌──────────┐ ┌───────────────┐ ┌─────────┐
│PostgreSQL│ │AI Service │ │ Redis │
│ │ │(OpenAI GPT-4) │ │ Cache │
│User Data │ │+ Custom │ │ │
│History │ │Recommendation │ │Sessions │
│Feedback │ │Algorithm │ │Content │
└──────────┘ └───────┬───────┘ └─────────┘
↓
┌─────────────────┐
│External APIs │
│ │
│- TMDb (Content) │
│- JustWatch │
│ (Platforms) │
└─────────────────┘
{
id: UUID,
name: string,
email: string,
platforms: ['netflix', 'prime', 'disney+'],
createdAt: timestamp,
tasteProfile: {
preferredGenres: Map<genre, weight>,
avoidedGenres: Map<genre, weight>,
preferredLanguages: ['tr', 'en'],
averageRating: float,
watchTimePreference: 'short' | 'medium' | 'long'
}
}{
id: UUID,
userId: UUID,
contentId: string, // TMDb ID
contentType: 'movie' | 'series',
recommendedBy: 'ai' | 'friend' | 'browse',
watched: boolean,
watchedAt: timestamp,
context: {
mood: string, // Extracted from chat
timeOfDay: string,
dayOfWeek: string
}
}{
userId: UUID,
friendId: UUID,
status: 'pending' | 'active',
createdAt: timestamp
}{
tmdbId: string,
title: string,
poster: url,
genres: array,
rating: float,
platforms: ['netflix', 'prime'],
synopsis: string,
runtime: minutes,
cachedAt: timestamp
}1. CONTEXT CAPTURE (Chat Phase)
Input: User chat message or emoji selection
Process: OpenAI GPT-4 extracts structured context
Output: Context object
Extracted Data:
- Mood: 'tired', 'energetic', 'sad', 'bored', 'excited'
- Preference hints: 'light', 'deep', 'comedy', 'action'
- Available time: 'quick' (<60min), 'normal', 'binge'
2. TASTE PROFILE LOOKUP
- Load user's historical preferences from database
- Calculate genre weights from past watches
- Identify temporal patterns:
* Time of day preferences
* Day of week patterns (e.g., Friday = comedy)
* Seasonal trends
3. SOCIAL LAYER (if enabled)
- Query friends' recent watches (last 30 days)
- Filter for high-rated content (friend rating > 4/5)
- Calculate friend similarity scores
- Weight by friend-user taste overlap
4. CONTENT FILTERING
TMDb Query Parameters:
- Genres matching mood + historical preferences
- Available on user's selected platforms (JustWatch)
- Minimum rating threshold (IMDB > 6.5)
- Release window: Last 5 years (bias toward fresh content)
- Language: User's preferred languages
5. SCORING & RANKING
For each content item, calculate:
total_score =
(0.40 × tasteMatch) + // Genre/actor/director preferences
(0.30 × contextMatch) + // Current mood/energy alignment
(0.20 × socialBoost) + // Friends' ratings & watches
(0.10 × popularityScore) // General quality (IMDB/RT)
Where:
- tasteMatch: Cosine similarity to user's genre preferences
- contextMatch: Mood alignment (e.g., tired → light genres)
- socialBoost: Average friend rating × similarity weight
- popularityScore: Normalized IMDB rating
6. CATEGORIZATION
Create 4 categories:
- "Today's Picks": Top 4 by total_score
- "Light & Relaxing": Filter mood='tired', genres=['comedy', 'feel-good']
- "Friends Loved These": Filter socialBoost > 0.5, top 3
- "New Discoveries": Recent releases, high tasteMatch, not yet watched
7. RETURN
4 categories × 3-4 items = ~15 total recommendations
Format: {categoryName, items: [{tmdbId, title, poster, platforms}]}
Positive Feedback (Watched):
- Genre weight +0.1 for all genres in content
- Actor/director weight +0.05
- Context pattern recorded (time, day, mood)
- Friend similarity +0.02 if recommended by friend
Negative Feedback (Skipped):
- Genre weight -0.05
- If skipped 3+ times in same category, reduce weight -0.1
Pattern Detection:
- Weekly analysis of watch patterns
- "User watches comedy on Fridays" → boost comedy on Fridays
- "User avoids long movies on weekdays" → filter runtime
Cold Start Strategy:
- First 5 recommendations: Popular + platform trending
- Optional quick taste test: Show 6 posters, "Like or Pass?"
- If friends connected: Immediately use their data
Friend Connection Methods:
- Phone contact sync (with permission)
- Username search
- QR code sharing
- Mutual approval required (no auto-follow)
How Social Influence Works:
Scenario 1: One-Way Connection (Pending)
- You add friend, they haven't accepted yet
- You see nothing from them
- No data shared
Scenario 2: Mutual Friends (Active)
- Both users accepted connection
- Passive visibility: "Friend X watched this and loved it"
- No feed, no timeline, no notifications
- Only appears in "Friends Loved These" category
- Privacy: Friend can disable sharing in settings
Scenario 3: Social Disabled
- Settings → "Social Features: Off"
- AI ignores all friend data
- Purely personal recommendations
Data Collection:
- Watch history (local + server sync)
- Chat conversations (for AI learning)
- Platform preferences
- Social connections (optional)
- Anonymous usage analytics
Data Usage:
- Personal recommendation improvement only
- NO third-party sales
- Anonymous crash reports and usage patterns
- OpenAI API: Chat context sent (disclosed in privacy policy)
User Controls:
- "Clear History" button
- "Social Features: Off" toggle
- "Delete Account" (GDPR/KVKK compliant)
- Export data request (GDPR compliance)
Transparency:
- Privacy summary on first launch
- "AI is learning" indicator
- Friend recommendations labeled: "X loved this"
- Clear data retention policy (2 years, then anonymized)
- Minimalist: Clean, uncluttered, focus on content
- Dark Mode First: Evening usage, eye-friendly
- Fast: Every interaction <200ms response
- Accessible: Screen reader, high contrast, font scaling
- Primary: Deep purple/blue gradient (#4A148C → #1565C0)
- Accent: Soft yellow/orange (#FFA726) for highlights
- Background: Dark gray (#121212) with subtle gradients
- Text: White (#FFFFFF) and light gray (#E0E0E0)
1. Chat Screen (Entry Point)
┌────────────────────────┐
│ 🎬 FlickPick │
├────────────────────────┤
│ │
│ AI: "What's your │
│ vibe today?" │
│ │
│ [____________] │ (Text input)
│ │
│ Quick Pick: │
│ [😴] [😊] [🔥] [😐] │
│ │
│ [Send] │
└────────────────────────┘
2. Categories Screen (Main Content)
┌────────────────────────┐
│ ← Today: Tired │ (Breadcrumb)
├────────────────────────┤
│ TODAY'S PICKS │
│ ┌──┐┌──┐┌──┐┌──┐ │ (Poster grid)
│ │ ││ ││ ││ │ │ Horizontal scroll
│ └──┘└──┘└──┘└──┘ │
├────────────────────────┤
│ LIGHT & RELAXING │
│ ┌──┐┌──┐┌──┐┌──┐ │
│ │ ││ ││ ││ │ │
│ └──┘└──┘└──┘└──┘ │
├────────────────────────┤
│ FRIENDS LOVED THESE │
│ ┌──┐┌──┐┌──┐ │
│ │👤││👤││👤│ │ (Friend avatar overlay)
│ └──┘└──┘└──┘ │
├────────────────────────┤
│ NEW DISCOVERIES │
│ ┌──┐┌──┐┌──┐┌──┐ │
│ │ ││ ││ ││ │ │
│ └──┘└──┘└──┘└──┘ │
└────────────────────────┘
3. Detail Screen
┌────────────────────────┐
│ ← Back │
├────────────────────────┤
│ │
│ [LARGE POSTER] │
│ │
├────────────────────────┤
│ Movie Title │
│ ⭐ 8.2/10 • 2h 15m │
│ │
│ [N] Available on │
│ Netflix │
│ │
│ Synopsis: │
│ Lorem ipsum dolor... │
│ │
│ Genre: Drama, Thriller │
│ │
│ ┌────────────────────┐ │
│ │ Note to Watch 🔖 │ │ (Primary action)
│ └────────────────────┘ │
│ │
│ 💬 "Your friend Ali │
│ loved this" │
└────────────────────────┘
4. Profile/Settings
┌────────────────────────┐
│ Profile │
├────────────────────────┤
│ My Platforms │
│ › Netflix, Prime │
│ [Edit] │
│ │
│ Social Features │
│ › Friends (3) │
│ › [Toggle] ✓ Enabled │
│ │
│ Watch History │
│ › 47 movies watched │
│ [View All] │
│ │
│ Privacy │
│ › Clear History │
│ › Export Data │
│ › Delete Account │
└────────────────────────┘
- Smooth scrolling: 60fps category scrolling
- Poster hover: Gentle zoom (1.05x) + soft shadow
- Chat typing: Animated dots while AI processes
- Swipe gestures: Right swipe → detail, left swipe → dismiss
- Pull to refresh: Categories update with new context
- Screen reader support (VoiceOver/TalkBack)
- High contrast mode option
- Adjustable font sizes (small/medium/large)
- Voice input for chat (speech-to-text)
- Haptic feedback for key actions
Phase 1: Core Foundation (4-6 weeks)
- ✅ Backend API setup (Node.js + Express + PostgreSQL)
- ✅ User authentication (email/password + OAuth)
- ✅ TMDb API integration
- ✅ OpenAI API integration (chat)
- ✅ Basic recommendation algorithm (genre-based)
- ✅ Mobile app foundation (React Native)
Deliverables:
- Working API with user management
- Basic React Native shell app
- Database schema implemented
- External API connections tested
Phase 2: AI & Personalization (3-4 weeks)
- ✅ Chat interface implementation
- ✅ Context extraction (mood, energy)
- ✅ Watch history tracking
- ✅ Taste profile building
- ✅ Categorized recommendations
- ✅ Feedback loop (watched/skipped)
Deliverables:
- Functional chat with AI responses
- Personalized recommendation engine
- Learning loop operational
- 4 categories with dynamic content
Phase 3: Social & Polish (2-3 weeks)
- ✅ Friend connection system
- ✅ Social recommendations
- ✅ JustWatch API integration (platform info)
- ✅ UI polish and animations
- ✅ Beta testing with 20-30 users
Deliverables:
- Social features working
- Platform availability displayed
- Polished UI/UX
- Bug fixes from beta feedback
Phase 4: Launch Preparation (1-2 weeks)
- ✅ Performance optimization
- ✅ App Store / Play Store submission
- ✅ Privacy policy & terms of service
- ✅ Analytics integration (Mixpanel/Amplitude)
- ✅ Crash reporting (Sentry)
Deliverables:
- Apps live in stores
- Legal documents published
- Monitoring systems active
- Launch ready
Features postponed to post-MVP:
- ❌ Deep platform integration (direct streaming links)
- ❌ TV series tracking (episode-level recommendations)
- ❌ Push notifications
- ❌ Share/export features
- ❌ Watchlist management
- ❌ Multi-language support (only TR/EN in MVP)
- ❌ Web version
- ❌ Premium tier
Rationale: Focus on core problem first - movie decision fatigue. Add features based on user feedback.
Acquisition:
- 100 beta users in first month
- 500 total users by end of month 3
Engagement:
- 60%+ 7-day retention
- 3+ recommendation clicks per session
- 2+ minutes average session time
- 2+ sessions per week
Feature Adoption:
- 40%+ users enable social features
- 70%+ users provide feedback (watched/skipped)
- 50%+ users return within 24 hours
Quality:
- 70%+ users watch AI-recommended content (vs skipping)
- <5% negative feedback on recommendations
- 4.0+ app store rating
MVP Launch: Free for All
- Build user base and gather feedback
- No monetization in first 3-6 months
- Focus on product-market fit
Post-MVP: Freemium Model
Free Tier:
- Unlimited chat and recommendations
- Up to 3 friends
- Basic categories (4 per session)
- 15-20 recommendations per day
Premium Tier ($4.99/month):
- Unlimited friends
- Advanced categories ("Hidden Gems", "Cult Classics", "Award Winners")
- "Deep Analysis" mode (detailed explanations of why recommended)
- Watchlist and collections
- Priority AI responses (faster)
- Ad-free experience
- Early access to new features
Alternative Revenue (Low Priority):
- Affiliate links for streaming platforms (minimal expected revenue)
- Platform sponsorships (future consideration)
Organic Growth (Primary):
-
Viral Loop: Friend recommendations → invites → growth
- "Your friend X joined FlickPick" notifications
- Improved recommendations when friends join
- Incentive: Better AI with more friends
-
Content Marketing:
- Blog posts: "The Psychology of Netflix Scrolling"
- SEO: "What to watch on Netflix tonight"
- Medium articles shared in film communities
-
Community Engagement:
- Reddit: r/NetflixBestOf, r/MovieSuggestions
- Ekşi Sözlük: Organic presence in relevant entries
- Twitter/X: Daily film recommendation threads
-
Social Proof:
- Instagram Reels: "AI recommended this and it was perfect"
- TikTok: Short format content discovery stories
- User-generated content encouraged
Paid Acquisition (Post-MVP with Budget):
- Instagram/Facebook ads (target: 25-40, streaming users)
- Google Search ads ("what to watch", "movie recommendations")
- TikTok ads (younger demographic)
- Micro-influencer partnerships (film critics, reviewers)
Retention Strategies:
- Daily gentle notifications: "Ready for tonight's pick?" (opt-in)
- Weekly digest emails: Personalized recommendations
- Milestone celebrations: "50 movies watched! 🎉"
- Friend activity: "Ali watched something new" (subtle)
Existing Solutions:
| Product | Strength | Weakness | FlickPick Advantage |
|---|---|---|---|
| Letterboxd | Social, reviews, lists | No decision help | We solve "what now?" |
| JustWatch | Search, platform info | No personalization | Context-aware AI |
| Reelgood | Cross-platform catalog | Generic recommendations | Mood-based curation |
| TasteDive | Taste-based suggestions | No context awareness | Real-time mood matching |
| Netflix UI | Content owner | Generic, overwhelming | Curated daily picks |
FlickPick's Unique Position:
- Only solution combining: chat-based context + AI personalization + social influence + minimalist UX
- Solves decision fatigue, not just discovery
- Works across all platforms (not locked to one service)
Technical Risks:
| Risk | Impact | Mitigation |
|---|---|---|
| OpenAI API costs scale with users | High | Gradual migration to fine-tuned smaller model by month 6 |
| TMDb API rate limits | Medium | Aggressive caching, strategic queries, fallback to local data |
| JustWatch API reliability | Medium | Daily sync, user feedback for corrections, fallback messaging |
| Recommendation quality issues | High | Continuous A/B testing, user feedback loops, manual curation backup |
Business Risks:
| Risk | Impact | Mitigation |
|---|---|---|
| "Another app?" user resistance | High | Super smooth onboarding, immediate value, free tier |
| Low friend network effects | Medium | AI works great solo, social is bonus not requirement |
| Streaming platform changes | Low | Platform-agnostic approach, not dependent on deep integrations |
| Privacy concerns | Medium | Transparent policy, user controls, no data sales |
Market Risks:
| Risk | Impact | Mitigation |
|---|---|---|
| Netflix improves their own recommendations | Medium | We offer cross-platform, they can't |
| Copycat products | Low | Speed to market, brand building, community |
| AI costs make business unsustainable | High | Premium tier, efficient models, caching strategies |
Q1-Q2: Core Expansion
- TV series tracking (episode recommendations, progress tracking)
- Advanced filtering (runtime, decade, mood tags)
- Watchlist and collections
- Push notifications (smart timing)
- Web version (desktop browser)
Q3-Q4: Content Expansion
- Book recommendations (integrate Goodreads)
- Podcast suggestions (Spotify/Apple Podcasts)
- "Tonight's Plan" mode: Movie + dinner suggestions
- Group recommendations: "What should we watch together?"
Entertainment Ecosystem:
- Voice-only mode (hands-free, Siri/Google Assistant integration)
- Smart TV apps (Apple TV, Android TV, Fire TV)
- Theater integration (cinema showtimes, ticket booking)
- Event suggestions (concerts, live shows based on taste)
AI Evolution:
- Custom avatars (personality, voice customization)
- Multi-modal input (voice, image, emoji)
- Predictive recommendations (anticipate mood before asking)
- Family/household modes (multiple profiles, kid-safe)
Social Features:
- Watch parties (sync viewing with friends)
- Shared watchlists (couples, families)
- Discussion threads (spoiler-safe)
- Taste compatibility scores with friends
FlickPick as "Instant Entertainment Decision Assistant"
From morning coffee to evening relaxation, FlickPick eliminates all micro-decisions:
- Morning: "What to read with coffee?" (book/article)
- Lunch break: "Quick podcast?" (15min commute)
- Evening: "Movie night?" (with friends, family, or solo)
- Weekend: "What to do?" (cinema, museum, concert)
Key Principles:
- Zero friction: Open app, get answer in <10 seconds
- Context-aware: Knows your schedule, mood, companions
- Passive learning: Never feels like work
- Privacy-first: Your data, your control
- Platform-agnostic: Works with any service
Problem:
- Each chat costs $0.01-0.03
- 1,000 daily active users = $10-30/day = $300-900/month
- At 10,000 users: $3,000-9,000/month just for chat
Solution Timeline:
- Months 1-3: Use OpenAI GPT-4 (rapid development, validate product)
- Months 4-6: Fine-tune GPT-3.5-turbo on our conversation patterns (50% cost reduction)
- Months 7-12: Custom small model (Llama-based) for context classification (90% cost reduction)
- Ongoing: Aggressive caching of similar queries, prompt optimization
Cost Projection:
- MVP (100 users): ~$50/month → Acceptable
- Growth (1,000 users): ~$500/month → Optimize prompts
- Scale (10,000 users): ~$500/month with custom model → Sustainable
Problem: New users have no history → poor recommendations → bad first impression
Solutions:
-
Optional Quick Taste Test (30 seconds):
- Show 8-10 popular movie posters
- "Tap what you'd watch" (multi-select)
- Extract genre/style preferences instantly
-
Smart Defaults:
- First recommendations: Popular + critically acclaimed
- Platform-specific trending content
- Use time/day context (Friday evening = lighter content)
-
Social Bootstrap:
- If user connects friends immediately, use their data
- "Your taste is similar to Alex" → borrow preferences
-
Rapid Learning:
- First 3 feedback cycles weighted 3x normal
- After 5 interactions, quality dramatically improves
Problem: Filter bubbles - users get stuck in same genres
Solutions:
-
Exploration Factor:
- 20% of recommendations outside comfort zone
- "Expand Your Taste" category (opt-in)
- Serendipity boost for highly-rated outliers
-
Context Variation:
- Different moods unlock different genres
- Time-based diversity (weekday vs weekend)
- Friend recommendations introduce novelty
-
Anti-Patterns:
- Don't recommend same genre 3 times in a row
- Avoid actors/directors if user skips them twice
- Rotate categories (not always same 4)
Problem: Content moves between platforms constantly (Netflix loses/gains titles)
Solutions:
-
Daily Sync:
- JustWatch API refresh every 24 hours
- Priority: User's selected platforms
- Cache with TTL (24 hour expiration)
-
User Feedback:
- "Not available anymore" button
- Crowdsourced corrections
- Auto-update cache on user reports
-
Fallback Messaging:
- "Last checked: 2 days ago"
- "Availability may vary by region"
- Platform badge with disclaimer
Scenario: User has no streaming platforms selected
- Solution: Require at least 1 platform during onboarding
- Fallback: Show "Available to rent/buy" content if all platforms unavailable
Scenario: All recommendations skipped/rejected
- Solution: AI asks: "What are you really in the mood for?"
- Action: Generate completely different category set
- Learning: Mark this context as "difficult to predict"
Scenario: No internet connection
- Solution: Show last cached recommendations
- Indicator: "Offline - showing recent suggestions"
- Action: Queue feedback for sync when online
Scenario: No friends connected + social features enabled
- Solution: Hide "Friends Loved These" category
- Alternative: Show "Other Users Enjoyed" (anonymous aggregate)
Scenario: User writes very long chat message
- Solution: AI extracts key context, responds briefly
- Acknowledgment: "Got it: Need light comedy after long day"
FlickPick addresses a universal micro-problem—entertainment decision fatigue—through an AI-powered, context-aware, minimalist mobile experience. By focusing on passive learning, social optionality, and rapid value delivery, the app eliminates friction in daily entertainment choices.
Key Success Factors:
- ✅ Solve real problem (validated by user research)
- ✅ Minimal user effort (30-second onboarding, 10-second daily use)
- ✅ Immediate value (curated picks from first session)
- ✅ Continuous improvement (learns passively from feedback)
- ✅ Social growth (friend recommendations drive viral loop)
Next Steps:
- Validate design with 10-15 target users (mockup testing)
- Build MVP (3-4 months development)
- Beta launch with 100 users
- Iterate based on feedback
- Public launch
Document Status: ✅ Design Approved
Ready for: Implementation Planning
Estimated Timeline: 3-4 months to MVP launch
Estimated Budget: $20,000 - $30,000 (development + initial infrastructure)
This document was created through collaborative brainstorming using AI-assisted design methodology.